Versterken identiteit door workplace-branding

Reinforcing identity through workplace branding

For Yahoo employees, working from home is all in the past. Early this year, Marissa Mayer, CEO of Yahoo, sent her employees a memo in which she issued an ultimatum: as of June, everyone had to come to the office again, or else, they would be dismissed. Mayer stated, “Being part of Yahoo does not only depend on your work, but also on the interactions and experiences that you can only have in our offices. We need to be one Yahoo, which starts with being together physically.” This resulted in an interesting discussion. Now that we can also work (together) virtually, which role does that physical office still have? And is it possible to – as Mayer claims – employ the office as a binder and catalyst for a cultural change?

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