What if Starbucks were to manage your housing?

Branding in office development… now that organisations are becoming more marketing-oriented, the function of housing is also changing. The coordinating role becomes more complex as users are getting more involved in the development process as ‘customers.’ Cost efficiency goes hand in hand with high quality requirements and customization. This also creates opportunities – for new propositions and concepts, higher margins, and a more important role for housing. As a housing manager, how can you shape this new way of thinking? How do you use marketing and make it work for you and your organisation? And, conversely: as a marketer, how do you use housing at a strategic level? “We’re not in the coffee business, serving people. We’re in the people business, serving coffee”- Howard Schultz, (CEO Starbucks)

New Ways of Working: how is your real estate portfolio performing?

The concept of New Ways of Working has become a direction of thought for a variety of work…

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Versterken identiteit door workplace-branding

Reinforcing identity through workplace branding

For Yahoo employees, working from home is all in the past. Early this year, Marissa Mayer, CEO of…

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